TAKE OVER

Wheatpasting Vancouver - wild posting campaign installation
Wheatpasting campaign installation in Vancouver

THE
STREETS

Wheatpasting Vancouver

Take over the city with high-visibility large street poster campaigns

Put your brand right at eye-level on some of the hottest, busiest locations that we hand select in Vancouver. Wheatpasting is the guerilla marketing tool for the masses – wildly popular, incredibly low-cost and extremely effective! Cut through traditional advertising clutter and spark city-wide conversations about your products and events. City street takeovers are loved by consumers as they gel with the urban environment and don't feel intrusive like billboards can.

Design and placement is key, and that’s where we excel! We offer the full-suite of wheatpasting services including high quality same day wheatpaste posters printing as well as dedicated installation teams in Vancouver, BC. Fill out the form and talk to one of our sales team today about your next poster marketing campaign.

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Coca-Cola — wheatpasting campaign clientWalmart — street poster campaign clientMastercard — outdoor advertising clientNike — wheatpaste poster campaign clientAT&T — street marketing campaign clientAdidas — wheatpasting campaign clientNetflix — street poster campaign clientUber — outdoor marketing campaign clientNBA — wheatpaste advertising campaign clientNBC — street poster campaign clientESPN — outdoor advertising clientNasdaq — street marketing clientNivea — wheatpasting campaign clientMTV — street poster campaign clientMoschino — wheatpaste fashion campaign clientWeWork — outdoor advertising clientVice Media — street poster campaign clientDesigual — wheatpasting fashion campaign client
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THIS IS
WHAT
WE DO

Bringing the world’s biggest brands to the Vancouver streets since 2002. Here’s everything that goes in to a wheatpasting campaign.

Wheatpaste street poster installation in Vancouver
Street Posters
Wheatpaste poster artwork design service for Vancouver campaigns
Artwork Design
Same day large format wheatpaste poster printing for Vancouver campaigns
Poster Printing
Wheatpasting location scouting and placement in Vancouver
Location Scouts
Dedicated wheatpaste poster installation street teams in Vancouver
Street Teams
Wheatpaste poster installation by street teams in Vancouver
Installation
Wheatpasting campaign reporting and proof of installation in Vancouver
Reporting

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FREE
QUOTE

Get started on your next poster campaign today.

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Wheatpasting Vancouver
Common Questions

What neighbourhoods do you cover in Vancouver?

We work across Mount Pleasant, Gastown, Commercial Drive, Chinatown, East Vancouver, Kitsilano, Main Street and Downtown along Granville Street. These are the corridors with the strongest foot traffic and the most active street culture in the city. We hand pick every location based on your target audience. Music and creative campaigns land hardest in Mount Pleasant and along Main Street where the arts and independent music community has been concentrated for years and the neighbourhood identity is most receptive to street level visual campaigns. Fashion and lifestyle brands do well in Kitsilano and Gastown where the young professional and creative audience shops and socialises. Commercial Drive gives you access to a dense, culturally diverse and highly engaged community that responds strongly to bold visual campaigns. Chinatown and East Vancouver deliver strong reach across a younger demographic with deep roots in Vancouver street culture. We know these streets well and we will put your posters where people actually stop and look.

What kinds of brands and campaigns work best with wheatpasting in Vancouver?

Music releases, film and TV productions, fashion drops, tech product launches, nightlife and event promotions, outdoor and lifestyle brand campaigns and consumer brand activations all perform strongly on Vancouver streets. The city is the third largest film and television production centre in North America and the proximity of that industry creates strong year round demand for entertainment campaign wheatpasting. Vancouver also has a rapidly growing tech sector centred around the downtown core and Mount Pleasant that is highly receptive to consumer tech and gaming campaigns at street level. The city's outdoor and lifestyle culture makes it one of the strongest markets in Canada for activewear, outdoor gear and wellness brand campaigns. Music campaigns benefit from a deeply engaged local scene and an audience with strong connections to both North American and international music culture.

How long does a wheatpasting campaign run in Vancouver?

Most campaigns stay up and looking good for 2 to 4 weeks. Wheatpaste bonds strongly to brick and concrete and Vancouver has good brick and concrete surfaces throughout Gastown, Mount Pleasant and East Vancouver that hold installations well. Vancouver receives significant rainfall year round and we factor weather exposure into placement decisions, strongly favouring covered and sheltered surfaces to extend campaign life across wetter months. Winter campaigns in particular are planned around covered locations to ensure maximum duration. If a poster gets covered or damaged during the campaign we will replace it. We photograph every installation so you can see exactly where your posters went up across the city.

How much does a wheatpasting campaign cost in Vancouver?

Vancouver campaigns typically run between $2,700 and $11,000 CAD. Where you land in that range depends on how many posters you want, what size, how many neighbourhoods you want to hit, and whether you need us to design the artwork. A small run of 25 posters across one area sits at the lower end. A bigger push across multiple corridors using large format 48x72 inch posters sits toward the top. Everything is all-in with printing and street installation included in one price so there are no surprise costs on top. Fill out the form and we will come back to you with a quote within the hour.

Do you handle the printing as well as the installation in Vancouver?

Yes, everything is done in house. We print and we paste. Most wheatpasting companies in Vancouver outsource the printing and charge you separately for it. We have our own print operation so you deal with one team from start to finish, the turnaround is faster, and we can catch any quality issues before a single poster goes up on the street. You bring us the brief or the artwork and we handle the rest.

What poster sizes do you use for wheatpasting in Vancouver?

Our most popular size is 24x36 inches which works well across most Vancouver street locations and gives your artwork real impact at eye level. For high visibility walls in Gastown and Mount Pleasant where you want something that commands attention from a distance we go up to 48x72 inches. Vancouver has strong concrete and brick surfaces throughout Gastown and East Vancouver that lend themselves well to large scale multi-sheet takeovers. We print everything in house so we are not limited to set sizes and if your campaign calls for something specific we can work with you on it.

Can you design the posters for our Vancouver campaign?

Yes. Our graphic designers work with you on the artwork if you need it. Vancouver street culture has its own distinct visual language shaped by the city's film industry, its music scene and its outdoor lifestyle identity and what works on a screen or in a studio does not always translate to a Mount Pleasant or Gastown wall at street level. We know what reads well from a distance, what holds up in overcast Pacific coast light conditions, and what actually gets photographed and shared. If you already have print ready artwork great. If not we can build it from your brand assets.

What do we need to provide if we supply our own artwork?

Set your file up with a 1/8 inch bleed on all sides and keep any important text or logos at least 0.25 inches inside the trim line so nothing gets cut during finishing. Resolution should be between 150 and 300 DPI at full print size. 300 DPI gives you the sharpest result and 150 DPI is usually fine at large format viewing distances. Colour mode needs to be CMYK not RGB and PDF is the safest file format to send us. If you are not sure whether your file is set up correctly send it over and we will check it before anything goes to print.

How quickly can you turn a wheatpasting campaign around in Vancouver?

For most campaigns we can go from artwork approval to posters on Vancouver streets within a few days. If you have a tight deadline around a production wrap, a release, a product launch or a live event tell us upfront and we will work around it. Same day printing is available for urgent jobs. The fact that we print in house means we are not waiting on a third party to deliver stock before we can start installation.

How do we know our posters were actually installed in Vancouver?

We photograph every poster at the time of installation and send you a full set of campaign photos showing each placement in context on the street. You can see exactly where your campaign landed across Vancouver. Photos are delivered within 24 hours of installation completing.

Vancouver Gastown, BC V6B 1A1

We operate wheatpasting and street poster marketing campaigns across the US and Canada.